Branded residences are becoming increasingly popular as residents seek exclusivity, while property developers are looking for ideas and features that make their properties stand out.

They are residential properties affiliated with a well-known brand, typically a luxury hotel or fashion brand such as Armani or even the prestigious car manufacturer Bentley. According to data from Savills, branded residences have increased by 180 percent globally in the past decade, with the Middle East exhibiting the strongest growth amongst all the regions. 

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The concept of branded residences dates back to 1920, with the introduction of the Sherry-Netherland Hotel on New York’s Fifth Avenue, becoming a pioneering model that combined luxury hospitality with private residential living. 

From its inception, the Sherry-Netherland offered private residential apartments alongside its hotel accommodations, allowing affluent individuals to enjoy the privacy of a permanent residence with access to hotel-style services such as housekeeping, concierge, and fine dining. This fusion of hotel and residence living became a key inspiration for later branded residences. 

Some later examples included The Ritz-Carlton Residences, The St. Regis Residences, The Mandarin Oriental Residences, The Four Seasons Private Residences, and more. What makes such residences special is their unique blend of residential living and hotel-like services and amenities.

 The thoughtfulness in design, including furniture and fixtures, world-class amenities, and security, makes them some of the world’s most sought-after destinations. 

Some key features include designs by renowned architects and interior designers featuring top materials and finishes and access to fine dining restaurants, fitness centers, spas, swimming pools, and more. 

Branded residences are typically located in prime locations in major cities and are often part of mixed-use developments that include hotels, retail, and commercial spaces. With everything residents could ever wish for available on-site, including a valet, security, a dedicated concierge service, and a host of incredible amenities, owners don’t need to leave their front door if they don’t want to. 

Today, branded residences are a multi-billion-dollar industry, and the market continues to grow with innovations like smart home technology, eco-friendly designs, and partnerships with brands in diverse industries, from automotive to culinary arts. 

And that’s a great option for people who want to live in a luxurious and convenient environment, with an exclusive living experience not available in traditional residential properties.